Emotional Design

1) What do you feel were the author's key points in this chapter?

Design and engineering are not interchangeable ideas, the job 0f a designer encompasses
far more than that of an engineer. This is because an engineer simply attempts to solve a problem,
whereas a designer is attempting to hit a moving target, appeal to a constantly fluxuating
demographic, while creating a product that still accomplishes the aforementioned task, as the real
ultimate goal of any product is to sell itself.

2)How does this chapter compare to the earlier writing (The Design of Everyday Things) by the same author?

Where The Design of Everyday Things was very logistic, and followed the shortest possible
path to a completed product, Emotional Design gets into all the funny bits that make design more
a one dimensional skill; in many ways, Emotional Design is about creating products that we love,
and The Design of everyday things is about creating products that do what they are supposed to
do.

3)Give examples, from your own experience, of 1)something that succeeds as Visceral Design, 2) something that succeeds as Behavioral Design, and 3)a Reflective Design success? What do you thing makes each thing successful?

In many ways, I feel that the iPod succeeds here in many ways, yet i feel compelled not to
mention it for fear of being struck down by the mighty hand of the rest of the class, as a result, i will instead invoke the Ford GT of about 4 years ago, the first time I saw the car was during a
Super Bowl ad, and the involuntary reaction I experienced was akin to lust. I recently bought a
very ugly sweatshirt, this sweatshirt alternates red and black squares in a checkerboard pattern,
kind of, the point is the sweatshirt is terribly ugly, but I love it anyway, as the entire inside is lined with inch and a half long faux fur, that is my entire story. I work at a ski shop, but we dont really think of ourselves as a normal ski shop. We think of ourselves as something better than the average ski buying experience. The way we sell skis is the way that Diesel sells Jeans, only we don't have to make you disoriented, as unless you are an expert, the ski industry is disorienting enough on its own. A lot of ski shops have little blurbs next to every single ski to tell you an utterly useless pittance of information about the particular ski, we don't. We want you to talk to us, and we want to put you on the right skis, in fact it's virtually impossible to get skis from us without talking to us about who you are as a skier, where you ski, what your best ski day ever was; we don't sell skis, we sell the future experience of using the right skis on a powder day (I should mention, I was a long time customer before I was an employee).