Thursday, November 5, 2009

The same side of different coins

Whyte and Gibbs begin with identical objectives, make the consumer part with their money, but achieve completely disparate answers. Gibbs envisions a broad avenue only speckeled with people, but which taunts the consumer to try to hold onto their money in it's presence, whereas Whyte sees the street which develops into a living personality as the divine path to consumerdom. Whyte relies on people to make a street blossom, but Gibbs attempts to manipulate the consumer in an individualized fashion. In the end, I far prefer Whyte's accommodation of the shopping experience, over Gibbs' singling out of the shopper. Empty streets and brand names lack the authenticity and personality that I like to feel i'm getting when I part with my money, i want to believe that there is a real connection with anything i purchase, instead of simply a sales pitch.

Our egg case was built under the pretense that a spring shock absorber could soften the impact and islolate the egg from the greatest forces. The egg was placed in a latex balloon basket, and this was then attached to a series of rubber bands and slinkys which were to act as the absorbers of the shock of falling three stories. This Then needed to be suspended off the ground, and assured that the suspension would land the correct side down, to actually optimum achieve shock absorbtion. This was acomplished with a Little Debbie box filled about one fifth with dirt, due to it's squishiness and density. Our container was a protectional failure, as it relied on a best case scenario, and attempted not to cushion the fall of the entire package, but of the egg alone. our cas was, however reasonably proportioned, and if the egg had survived, somewhat reusable, as the egg was simply suspended, and not encased. Check our my partner's blog at http://joebarth.blogspot.com/

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